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Creativity Top 5

Creativity Weekly Aug. 11 from AdAge.com

MillerCoors Names Marketing Leaders

MillerCoors chief marketing officer Andy England announced leadership team of folks tasked with "connecting our brands with beer drinkers." Here they are:

Michael Browne, vp, above premium
Lee Dolan, vp, Coors family of brands
Pat Edson, vp, innovation
Ed Gawronski, vp, insights
Grant Leech, vp, Miller Lite
Sharon McLenahan, senior director, heritage brands (Keystone, Miller High Life, Miller Genuine Draft, Milwaukee's Best, Icehouse and Mickey's)
Bryce McTavish, vp, retail marketing
Alpesh Patel, senior director, multicultural marketing
Jason Pellegrini, director, portfolio strategy and planning
Jacqueline Woodward, vp, marketing services

An Ultimate Light Beer Challenge for MillerCoors

Source: Beer Marketer's Insights
So Miller Lite has been decreasing in sales while Golden, CO based Coors Light has been increasing. Thus the dilemma ensues, how does MillerCoors boost Miller Lite sales without hurting the Coors Light brand to be able to gain ground on the market share leader Bud Light? In this semi-flat industry the two products have gone back and forth in market share due to similar aspects of the products, all the while Bud Light has kept growing. The challenge seems to be how to steal away Bud Light drinkers and not disrupt each others drinkers at the same time. "There's no reason they can't do it," said one veteran industry executive. "The problem is just that Coors has tended to do shitty advertising at the moments when Miller was clicking, and vice versa." For the article by Jeremy Mullman from AdAge on the issue click here.

August 11, 2008

CHICAGO (AdAge.com)

Windell Interview

Windell Speaks on life as the Miller High Life Delivery Guy on radio show in Michigan.

Common Sense Party

Miller Swimsuit 2005

This ad was printed as a insert booklet in the 2005 SI Swimsuit. Take a look at the whole booklet after the jump.