I was going to summarize this article from AdvertisingAge.com however it has too much information that is worth reading so I've provided the link. The article encompasses several points including Coors executives becoming the CEO as well as the Chief Marketing Officer of MillerCoors. It also speaks on Coors Lights success in marketing this past year.
Tuesday, June 24, 2008
Coors Lights a Fire Under Miller
I was going to summarize this article from AdvertisingAge.com however it has too much information that is worth reading so I've provided the link. The article encompasses several points including Coors executives becoming the CEO as well as the Chief Marketing Officer of MillerCoors. It also speaks on Coors Lights success in marketing this past year.
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