Wednesday, June 18, 2008

SAB Miller-MolsonCoors Merger


On June 5th the U.S. government cleared the 8 month investigation on the potential merger making certain it would not hinder competition in the U.S. In fact the merger between the two companies was started in an effort to better compete with the dominant company that has a grasp on about half of the U.S. beer market, Anheuser-Busch. The statement put out by Justice departments anti-trust division claimed that the joint venture "is likely to produce substantial and credible savings that will significantly reduce the companies' costs of producing and distributing beer,".With the approval of both the U.S. government and the European Union the merger is set to be in effect on June 3oth with the name becoming Miller Coors the next day. This merger will encompass the production and distribution in the U.S. market as well as Puerto Rico.

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